Alloy Wheel Repairs and Refurbishment

Alloy Wheel Repairs

Don’t let scratched, scuffed or kerbed alloy wheels spoil the look of your car, they can be repaired at your home or place of work at a fraction of the cost of replacing your alloys.

Alloy Wheel Refurbishment

Restore your alloy wheels to factory finish or customise to enhance the look of your car. Alloy wheel refurbishment is available in a wide variety of styles and finishes.

Mobile SMART Repairs and Full Alloy Wheel refurbishment

If you have invested in a set of alloy wheels for your vehicle, you’ll want to keep them looking as goods as new. The cost of alloy wheel repair or refurbishment is a fraction of the price of replacement but is by no means a compromise.

Dented Pride offer both a SMART repair service to repair minor damage to alloy wheels such as scratches and kerb damage as well as full refurbishment for badly damaged wheels, custom finishes and colours, and diamond-cut wheels. 

Alloy Wheel SMART Repairs

Improve the look and increase the value of your vehicle. Scratched, scuffed, tarnished or kerbed alloy wheels can be easily repaired at your home or place of work while you go about your daily business.

A trained technician will remove the wheels and carry out repairs inside a custom fitted vehicle. Wheels are machined, colour matched, re-primed, painted and then lacquered to a durable finish.

Polished and colour coded wheels

All makes of alloy wheels including polished and diamond-cut rims can be SMART repaired. We can also carry out colour changes to alloy wheels in our mobile unit excluding polished and diamond-cut wheels). We will match to the colour of your existing wheels or can colour code wheels to a colour of your choice. We stock a range of colours however please advise us at the time of booking so that we can ensure an exact colour match.

Important – If SMART repairs are required on your alloy wheels it is very important that there is no tyre shine on your tyres as this will affect the paint finish. Tyres need to be completely dry and free of tyre shine.

Mobile Smart Repairs

From a beloved run around to prestige and luxury vehicles, Dented Pride offer the same high levels of service and diligence.

  • We are fully mobile and visit you at your home or place of work to carry out repairs.
  • All makes of alloy wheels undertaken.
  • Cracked, chipped, scraped, scuffed, kerbed, dented and corroded – all types of repairs carried out.
  • Badly kerbed or corroded diamond cut wheels – it is recommended that they are fully refurbished in the workshop and re-diamond cut. A SMART repair will hide the damage but there will be a contrast in the finish from the hand polished areas to the diamond cut areas.

Call Mike  07966 897299

Please note our payment terms are cash on completion or via BACS by prior agreement.

Customise your wheels

Brake callipers painted

Fed up with rusty looking brake calipers? Why not get them painted?  We offer a range of colours, rates start at £90 including paint for a set of wheels. Find out more.


Your alloys can dramatically enhance the look of your vehicle. Alloy wheels can be refurbishment in a wide variety of finishes from £75 per wheel on all makes and models. Tyres are removed and inspected, existing coatings are removed, and the surface is prepared using a fine grade blast medium before being powder coated and lacquered. Tyres are then re-fitted and balanced. Generally, this service takes 4 working days to complete.

We also offer a diamond cutting service where we machine the face of the wheel to create a polished two-tone finish.

Full alloy wheel refurbishment

We offer full refurbishment on most types of the wheel including

  • Sports vehicle wheels
  • Luxury vehicle wheels
  • Magnesium wheels
  • Steel wheels
  • Spoke wheels
  • 2-piece bolted split rim wheels
  • Buckled, cracked and corroded wheels

Buckled or cracked wheel? 

Get it repaired at a fraction of the cost of a replacement alloy wheel.


Tyres – Dented Pride does not supply new tyres however, we will fit new tyres if supplied by the customer. It is important to note that we do not repair punctures and it is the customer’s responsibility to check their tyres for wear, rips, tears, screws, nails, or damage by foreign objects prior to wheel refurbishment. Dented Pride take no responsibility for tyres that have defects before or after work is carried out to repair or refurbish alloy wheels.

Axle stands – Dented Pride will leave cars securely on axle stands if wheels are taken away for refurbishment. However, cars left on axle stands at customer premises (or place agreed) are left at the customer’s own risk. Dented Pride cannot be held responsible for accidental damage to vehicles. Axle stands remain the property of Dented Pride Ltd.

Tyre pressure monitoring systems – For cars fitted with a tyre pressure monitoring system (TPMS), we need to remove the sensor from the wheel being repaired. On some occasions, we may need to fit a new rubber valve to the sensor (at a small cost).

Dented Pride take no responsibility for sensors that do not work after wheels are refurbished. You may need to contact your dealership to have the TMPS reset following wheel refurbishment.

Get In Touch

Swindon, Wiltshire SN5 6EE


Monday to Friday: 8am - 5pm
Saturday: 9am - 12pm
Sunday: Closed

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